Creating great marketing content is not about trying to look like something you’re not
Good marketing content comes from being authenticly you and knowing what you stand for. Being clear on how you help your customers accomplish something that is important to them, and how that adds to their lives, is a good place to start when developing your story. Marketing genius, Simon Senik, says that a lot of companies know what they do, some know how they do it, but many don’t know why. To understand why your company exists, and can effectively translate that into your marketing content, can connect powerfully with your target audience. When your customers believe in what you stand for you become a tribe. The stronger it becomes the more it attracts the kind of people you are looking for. Understand and communicate why your business exists, beyond making money or your product features and benefits, and you will connect with the people who need what you have.